There are different ways to rank online casinos. This article discusses casino rankings based on how different each one is, or similar to another. This will help new players understand these similarities and differences, and better understand the structure of the online casino world.
The first type of online casino is represented by the “stand alone” ones, which differ from all the others in every aspect. They are based on proprietary software that is not used by any other online casino. One of the most popular online casinos of this type is Slotland. The games they offer are unique and cannot be found anywhere else on the internet. While this uniqueness can be beneficial, there aren’t many casinos of this type. The reason is that these type of casinos are not very competitive.
The costs of software developmentand the management of the new games are entirely the responsibility of the single casino. On the contrary, in other casinos, the software is created by external companies and the cost divided among all those who will use it, making the system more competitive and favorable. Remembering that the games offered by Slotland are not found anywhere else, we point out that this casino only offers 25 games, adding 3 or 4 each year. Other casinos, such as those operated by Microgaming, add 3 or 4 games every month.
The second type of online casino is those that use licensed software, provided by an independent developer who also licenses other casinos. The only thing a casino of this type shares with others is the type of software. The games you find in these casinos are identical to the others that use the same software.
Examples of such casinos could be those that use Microgaming software, namely Ladbrokers Casino and 32 Red Casino. Bet365 and William Hillthey are also casinos of the second type, but they use Playtech software. Each of these casinos has their own promotions and tournaments, as well as terms and conditions of use. Typically these casinos compete by providing other online games, such as poker, bingo and sports betting.
The third type of online casino is represented by those belonging to an online casino group. The group is managed and funded by a company (or entity) and the online casinos belonging to it often use the same software provider. In addition to offering the same set of games, online casinos from the same group also share other functions. For example, Microgaming casinos like Fortune Lounge Group share promotions. “Diamonds are Forever” is a promotion that is currently running in all casinos of this group. Another shared function is that of online tournaments. The online casinos of the English Harbor group have the same tournaments in which players from different online casinos play and compete together.
A question that will surely arise to the most curious players is why they have so many different casinos in the same group, which share the same functions. There are two main reasons. Like any other market, the online casino market is highly fragmented. The different casinos in a group target different market segments. One way to segment the market is to divide it according to the theme of the online casino. Casinos with oriental images and names target the Asian market. Likewise, online casinos with a futuristic and technological theme can attract younger players.
The Casino Rewards group has given very different themes to the casinos that are part of it, and for this reason it has managed to involve a large slice of the market. The second reason is that after a while some players may want to switch casinos just for the fun of it. Having alternatives from the same group, this opportunity is offered without danger of losing the player, who while changing remains within the same group.